Ban on Ladbrokes thrill seeking adverts!

Ladbrokes Bingo’s series of new adverts have been banned from UK television airwaves after one viewer complained.
The Advertising Standards Agency ruled that the ads “portrayed gambling in the context of toughness and linked it to recklessness” and then the series of three adverts were promptly banned!

The adverts, produced by M&C Saatchi cost around 1.5 million pounds to make features thrill seekers that swim with sharks and doing other adventurous activities but end up playing bingo online.

The Ladbrokes Bingo marketing team has hit back though and John O’Reilly of Ladbrokes Remote Betting and Gaming told the Mirror:”We support the code of practice but this is political correctness going to far.
The ads are humorous and show people in a fantastical situations to which no one would aspire.Consumers know that you cannot jump from a plane using a 30g pack of crisps as a parachute!”

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Here is one of the ads that have been banned

January 9, 2009   Posted in: Bingo, Online Bingo News, ladbrokes

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